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Wednesday, February 5, 2014

love culture coupon

The style of a hoodie originated long ago somewhere unexpected. Monks in Medieval Europe made the old school hoodie popular. A long, decorative hood called a cowl was attached to their robes or tunic. The hood was worn as a meditative tool when studying religion and worshipping. Soon outdoor worker began wearing a chaperon, or hooded cape.

Mass production of hooded sweatshirts began in the 1930s during the Great Depression. Perhaps this is where the connotation of laziness began to be associated with sweat clothing. Yet Champion marketed hooded sweatshirts for upstate New York laborers working in freezing temperatures. Here, a hooded sweatshirt is actually associated with hard labor.

In the 1970s, the hooded sweatshirt shot up in popularity thanks to pop culture. There are many sources for this popularity. The movie Rocky was released with the famous scene of Sylvester Stallone working out in a hoodie. More people invested in hoodies after the movie, but they were used as a workout device. Not a fashion statement.

The hooded sweatshirt fashion statement began on the runway during this era. High profile designers such as Norma Kamali glamorized the new hoodie style. This was not enough to boost its reputation, as hip-hop culture also influenced the hoodie. The accessible hood provided anonymity, an appealing feature for the criminal side of hip-hop culture.

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